Community Service is always an important undertaking, but sometimes it is necessary to promote the service organization to procure enough resources or volunteers. The organization that I work with, CHAMPs, has that same problem, so I designed a simple flyer to recruit students, and a letter asking for donations for an older audience. Though the format of these two documents are quite different, they are in fact very similar, and make use of similar strategies.

The flyer is the simpler of the two documents- it had to be simple, or it would not fulfill its purpose. The flyer was designed to be easily viewed by the typical rushed college student, and absorbed at a glance. That is why ... Showed first 120 words of 1075 Size (words) ...

... Continuing with another 115 out of 1075 Size (words) ...support the organization. Finally, I ended the letter with my name, and my position, as an officer of the organization. In this way, it adds some authority, and some credibility to the whole letter.

I tested this letter the same way I tested the flyer- by having some of my friends look at it, and tell me what they thought. I know that they aren't the target audience for this letter, but they could try and imagine themselves as that audience. They agreed that the flyer was more convincing to them as college students, but perhaps the letter would be more effective at persuading adults to contribute to a good cause. ...Essay still continues 100 more words...