Executive SummaryThe term “mass customization”, while seemingly an oxymoron to anyone who has lived through the past century, is becoming a reality. Despite the fact that since manufacturing began customization was a luxury reserved for the most wealthy, today’s markets are demanding more and more from today’s producers. A new found buying power enables customers to ask for the apparently impossible and with such variety in all forms of industry, manufacturers have no choice but to comply. “The term refers to a new way of conducting business to gain the ultimate competitive edge” (Teresko, 1994, p. 45). Never the less, one of the problems with mass customization is the possibility of internal complexity, which can develop when the offered products are ... Showed first 120 words of 2454 Size (words) ...

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ReferencesCox, W. M., & Alm, R. (1999). America's Move to Mass Customization [Electronic version]. Consumers' Research Magazine, 82(6), 15-19. Retrieved October 21, 2009, from Business Source Complete database.

Duray, R. (2002). Mass customization origins: mass or custom manufacturing? [Electronic version] International Journal of Operations & Production Management, 22(3), 314-328. Retrieved October 21, 2009, from the Business Source Complete database.

Duray, R., Ward, P., Milligan, G., & Berry, W. (2000). Approaches to mass customization: configurations and empirical validation [Electronic version]. Journal of Operations Management, 18(6), 605-625. Retrieved October 21, 2009, from the Business Source Complete database.

Feitzinger, E., Lee, H. L. (1997) Mass Customization at Hewlett-Packard: The Power of ...Essay still continues 100 more words...