THORR Motorcycles is a billion dollar company that manufactures motorcycles and also sells clothing products and other consumer items. They sell more than 200,000 units per year and shows continuous growth. They offer services including rider training, motorcycle rentals, dealer training and dealer software packages. The company is known for their high brand image in the market. The purpose of this simulation was to focus on three main objectives. The first objective was to choose the proper parameters and construct a perceptual map. The second objective was to create a marketing plan with a budget of $13 Million determining whether to reposition the company or to launch a new product. The last objective was to determine the parameter values for the ... Showed first 120 words of 894 Size (words) ...

... Continuing with another 115 out of 894 Size (words) ...will not be in a great financial position, and the financing will assist them. The price for the motorcycle had to increase since the style changed. The higher image is in a more of a demand, but the cost may be too high for the younger customers, but again, with the proper financing they will be able to receive the help for the purchase.

The simulation was a great learning lesson in dealing with the perceptual maps and determining the company's position. There were choices throughout the simulation which showed where the company would end up depending on the choice made. In this simulation, I choose not to directly launch the new product, but to ...Essay still continues 100 more words...